Budka, P. (2019). Indigenous media technologies in “the digital age”: Cultural articulation, digital practices, and sociopolitical concepts. In S. S. Yu & M. D. Matsaganis (Eds.), Ethnic media in the digital age (pp. 162-172). New York: Routledge.
Introduction
Indigenous engagements with digital media technologies have been analyzed from different angles and by discussing a variety of issues, from technology access and literacy, to language, culture, and politics (e.g., Dyson, Grant, & Hendriks, 2016; Dyson, Hendriks, & Grant, 2007; Landzelius, 2006a). By drawing on a literature review and on an ethnographic case study, I am providing an anthropological perspective on the relationship between indigenous people and digital media technologies that focuses on digital practices related to the mediation of culture and the formation of (cultural) identity. Within this mediation process, cultural elements of the dominant, non-indigenous societies are recombined with elements from indigenous cultures. “Indigenized” media technologies promote thus an open and dynamic understanding of culture in “the digital age.” But when it comes to characterizing and understanding non-Western media phenomena and processes, terms such as “the digital age” or “the network society” have their conceptual weaknesses. These concepts are inherently ethnocentric, that is, Euro-American centered, implying an evolutionary world view that tends to ignore culturally different ascriptions of meaning to digital realities. I am following here Ginsburg (2008), who states that these concepts are rather reinforcing the imaginary of “the other,” existing in “a time not contemporary with our own” (p. 291). Thus, this chapter presents an anthropologically informed approach to the relationship between media technologies, culture, and politics that advocates the significance of non-Western perspectives and realities in conceptualizing and understanding the diversity of digital life.
