Budka, Philipp. 2012. Report on the MyKnet.org and Facebook Online Survey, April-December 2011.
This report presents and discusses findings of an online survey which aims to contribute to the understanding of First Nation online practices. By looking at two popular web services, MyKnet.org, a regional First Nation homepage environment, and Facebook, the global leader in online social networking, it becomes clear that for the First Nation people of northwestern Ontario the internet is the most important communication medium. These two online services have become ubiquitous media technologies that are used to connect and represent people in this remote region. They are well integrated into people’s daily lives and practices; not only as communication tools, but also as subjects of discussion. As participants to this online survey (N=117) indicate, the popularity of MyKnet.org and Facebook is mainly due to the fact that those online services are easy and free to use for keeping in touch with family and friends. Besides maintaining and fostering social connections, people also utilize MyKnet.org and Facebook to share stories about cultural activities as well as music and videos, which is considered an important cultural practice. Survey results suggest further that while Facebook has replaced MyKnet.org in terms of online communicating and connecting, the Aboriginal online service is still being used for creating and designing web presences as well as for local information gathering and sharing.
The full report (PDF)