NishTV and its founder Richard Ogima are using new and social media services to cover Aboriginal life in Canada and in particular in the region of Northern Ontario, the Nishnawbe Aski Nation. It broadcasts positive and inspiring messages about issues that concern Aboriginal people, e.g. homelessness in Vancouver in connection with the Olympics in 2010, or the challenge of losing weight. And NishTV reports from events and happenings in the Aboriginal communities, e.g. the 2009 Pow-Wow in Thunder Bay.
NishTV is Northern Ontario’s hottest website that captures the heartbeat of the Anishinabek Community. We use video-media in a youthful, trendy and positive way to give the Native experience more zest and coolness. Our aim is to represent and give exposure to those cool people who never get recognized for the things they are doing or who need a little exposure because they are stepping out in the community with arts, leadership, business or other creative projects.