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Paper: The anthropology of digital visuality

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Budka, P. (2018). The anthropology of digital visuality: Notes on comparison, context and relationality. Paper at Vienna Anthropology Days 2018 (VANDA2018), Vienna, Austria: University of Vienna, 20 September.

Sociocultural anthropology provides theoretical approaches and concepts to comparatively study local life-worlds, to contextualize cultural meaning, and to (re)consider human/non-human and socio-technical relations that have been emerging with digital media technologies (e.g. Horst & Miller 2012, Moore 2012, Whitehead & Wesch 2012). Ethnography and ethnographic fieldwork, as methodological tools, allow for investigating digital practices and processes by considering the above aspects (Pink et al. 2016). For anthropology it is of particular interest how people engage on a day-to-day basis with digital media and technologies, internet-based devices and services, mobile computing as well as software applications and digital platforms.

In this paper, I discuss, from an anthropological perspective and through brief ethnographic examples, digital visuality as a contemporary phenomenon that constitutes emerging patterns of visual communication and culture. In addition, I am briefly discussing digital visuality as a concept to approach and investigate the visual in digital times.

Digital media technologies and mobile networked devices, such as smart phones, have become ubiquitous means of visual production, communication and representation (e.g. Gómez Cruz et al. 2017). Moreover, digital platforms and social media services, such as YouTube, Facebook and Instagram, are utilized to share and consume visual artefacts. Constituting and changing thus communicative practices and visual culture alike. Consequently, these transformation processes provide new challenges and possibilities for the anthropological and ethnographic study of the visual (e.g. Pink 2011).

Digital visuality

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E-Seminar: The digital turn: New directions in media anthropology

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Udupa, S., Costa, E., & Budka, P. (2018) The digital turn: New directions in media anthropology.
Discussion Paper for the Follow-Up E-Seminar on the EASA Media Anthropology Network Panel “The Digital Turn” at the 15th European Association of Social Anthropologists (EASA) Biennial Conference, Stockholm, Sweden, 14-17 August 2018.

63rd EASA Media Anthropology Network E-Seminar: 16-30 October 2018, via the network’s Mailing List.

With the advent of digital media technologies, internet-based devices and services, mobile computing as well as software applications and digital platforms new opportunities and challenges have come to the forefront in the anthropological study of media. For media anthropology and related fields, such as digital and visual anthropology, it is of particular interest how people engage with digital media and technologies; how digital devices and tools are integrated and embedded in everyday life; and how they are entangled with different social practices and cultural processes. The digital turn in media anthropology signals the growing importance of digital media technologies in contemporary sociocultural, political and economic processes. This panel suggested that the digital turn could be seen a paradigm shift in the anthropological study of media, and foregrounded three important streams of exploration that might indicate new directions in the anthropology of media.

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Paper: Reflections on media anthropology’s legacies and concerns

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Budka, P. 2016. Reflections on media anthropology’s legacies and concerns (in digital times). Paper at “14th EASA Biennial Conference”, Milan: University of Milano-Bicocca, 20-23 July 2016. Full Paper (PDF)

Why anthropology matters – an EASA statement as starting point

I recently came across a statement compiled by the Executive Committee of the European Association of Social Anthropologists (EASA) entitled “Why anthropology matters” (Executive Committee of the European Association of Social Anthropologists 2015). In this text, several distinct features or key terms of anthropology as academic discipline are highlighted.
(1) Cultural relativism as “methodological tool for studying local life-worlds on their own terms”;
(2) Ethnography as important tool in anthropological research and as main form of data collection which enables anthropologists to “discover aspects of local worlds that are inaccessible to researchers who use other methods”;
(3) Comparison as method to look for sociocultural similarities and differences to develop “general insights into the nature of society and human existence”;
(4) And finally, (social) context, relationships and connections as anthropology’s main concerns.

With these “tools”, the statement’s authors argue, anthropologists are well equipped to generate knowledge that “can help to make sense of the contemporary world” (Executive Committee of the European Association of Social Anthropologists 2015).

Even though one doesn’t have to agree on all of that in detail, the text very briefly discusses features or markers of the discipline of anthropology and consequently its subfields, such as media anthropology. I don’t want to discuss “why media anthropology matters” – I think this question has been, for instance, answered in the course of this panel – but rather build on selected aspects of the statement which I find particularly relevant for looking into media anthropology’s relevance, legacies and concerns (also in times of increasing digitalisation). I can, of course, only scratch on the surface here, leaving much for further debates and discussions.

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Paper: Interactive technology enhanced learning for social science students

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Budka, P., Schallert, C., Mader, E. 2011. Interactive technology enhanced learning for social science students. In M. E. Auer & M. Huba (Eds.), Proceedings 14th International Conference on Interactive Collaborative Learning (ICL2011) (pp. 274-278), CD-ROM. Piscataway, NJ: IEEE.

Abstract

This paper introduces the case of an interactive technology enhanced learning model, its contexts and infrastructure at a public university in the Bologna era. From a socio-technological perspective, it takes a look at the conditions and challenges under which this flexible learning model for the social sciences has been developed. Furthermore, selected evaluation results, including experiences and expectations of social science students, are discussed. The paper concludes that it is possible, with the appropriate didactical model, to create and facilitate interactive student-centered learning situations, even in “mass lectures”.

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Paper: Indigenous audio-visual media production and broadcasting – Canadian Examples

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Budka, P. 2015. Indigenous audio-visual media production and broadcasting – Canadian Examples. Paper at “Eleventh Conference on Hunting and Gathering Societies”, Vienna, Austria: University of Vienna, September 7-11.

Introduction

This is a short position paper that sets out to briefly discuss how indigenous audio-visual media production and broadcasting initiatives haven been developed and maintained in Canada. I am concentrating on television which still is the world’s dominant audio-visual communication medium. What are the specifics of indigenous media (production) and related practices and processes? And what does the future hold for indigenous media projects? Due to limited time at hand, I am only able to open this field of research by presenting two case studies: the national Aboriginal Peoples Television Network (APTN) (e.g., Hafsteinsson 2013, Roth 2005) and Wawatay (e.g., Budka 2009, Minore & Hill 1990), a regional communication society in Northern Ontario.

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Paper: Indigenous futures and digital infrastructures

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Budka, P. 2014. Indigenous futures and digital infrastructures: How First Nation communities connect themselves in Northwestern Ontario. Paper at “13th Biennial Conference of the European Association of Social Anthropologists (EASA)”, Tallinn, Estonia: Tallinn University, 31 July – 3 August.

Introduction

“Now […] if the Aboriginal People could […], retain their tradition, take the technology and go that way in the future. That would be good.”
(Community Development Coordinator and Educational Director, Bearskin Lake First Nation, 2007)

For my first field trip to Northwestern Ontario in 2006, I decided to take the train from Toronto to Sioux Lookout instead of flying. This ride with “the Canadian”, which connects Toronto and Vancouver, took me about 26 hours and demonstrated very vividly the vastness of Ontario. At some point, I could not believe that I have been spending more than an entire day on a train without even leaving the province. But finally I arrived at Sioux Lookout, Northwestern Ontario’s transportation hub, where I would be working with the Keewaytinook Okimakanak Kuhkenah Network (KO-KNET), one of the world’s leading indigenous internet organization.

After my first day at the office, KO-KNET’s coordinator told me that he wants to show me something. So we jumped in his car and drove to the outskirts of the town where he stopped in front of a big satellite dish. Only through this dish, he explained, the remote First Nation communities in the North can be connected to the internet. I was pretty impressed, but had no concrete idea how this really works. So while the satellite dish was physically visible to me, the underlying infrastructure was not. During my stay, I learned more about the technical aspects of internet networks and connectivity, about hubs, switches and cables, and about towers and loops. And I learned that internet via satellite might look impressive, but is actually the last resort and the most expensive way to establish internet connectivity. I also began to realize how important organizational partnerships and collaborative projects are and what important role social relationships across institutional boundaries play. In short: I learned about the infrastructure which is actually necessary to finance, provide and maintain internet access and use. Infrastructure, KO-KNET’s coordinator told me “really defines what you can do and what you can’t do” (KO-KNET coordinator 2007). And this has fundamental consequences for the futures of the region’s indigenous people.

Within this paper I am going to discuss digital infrastructures and technologies in the geographical and sociocultural contexts of indigenous Northwestern Ontario. By introducing the case of KO-KNET I analyse (1) how internet infrastructures act as facilitators of social relationships and (2) how First Nations people actively make their (digital) futures by taking control over the creation, distribution and uses of information and communication technologies (ICT), such as broadband internet. This study is part of a digital media anthropology project that was conducted for five years, including ethnographic fieldwork in Northwestern Ontario and in online environments.

In media and visual anthropology, anthropologists are, among other things of course, interested in how indigenous, disfranchised and marginalized people have started to talk back to structures of power that neglect their political, cultural and economic needs and interests by producing and distributing their own media technologies (e.g., Ginsburg 1991, 2002b, Michaels 1994, Prins 2002, Turner 1992, 2002). To “underscore the sense of both political agency and cultural intervention that people bring to these efforts”, Faye Ginsburg (2002a: 8, 1997) refers to these media practices as “cultural activism”. “Indigenized” media technologies are providing indigenous people with possibilities to make their voices heard, to network and connect, to distribute information, to revitalize culture and language, and to become politically engaged and active (Ginsburg 2002a, 2002b). Particularly digital media technologies offer a lot of these possibilities to marginalized people (e.g., Landzelius 2006a).

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Paper: Von „Cyber Anthropologie“ zu „Digitaler Anthropologie“: kultur- und sozialanthropologische Beiträge zur Erforschung digitaler Medientechnologien.

Paper: Von „Cyber Anthropologie“ zu „Digitaler Anthropologie“: kultur- und sozialanthropologische Beiträge zur Erforschung digitaler Medientechnologien. published on No Comments on Paper: Von „Cyber Anthropologie“ zu „Digitaler Anthropologie“: kultur- und sozialanthropologische Beiträge zur Erforschung digitaler Medientechnologien.

Budka. P. 2014. Von „Cyber Anthropologie“ zu „Digitaler Anthropologie“: kultur- und sozialanthropologische Beiträge zur Erforschung digitaler Medientechnologien. Vortrag im Rahmen der Ringvorlesung: „Rituale, Medien, Bewusstsein – in Memoriam Manfred Kremser“, 9. Januar 2014.

Einleitung

Dieser Vortrag wirft einen Blick auf die kultur- und sozialanthropologische Erforschung digitaler Medientechnologien wie Internet, Soziale Online-Netzwerke und mobile Kommunikationstechnologien. Dabei werden die Grundzüge des Forschungsfeldes der „Cyber Anthropologie“ – besonders im Bezug zum Wiener Institut für Kultur- und Sozialanthropologie – ebenso vorgestellt wie die rezente Entwicklung einer „Digitalen Anthropologie“. Die gemeinsame, übergeordnete Frage dieser kultur- und sozialanthropologischen Projekte lautet: „Was bedeutet Menschsein in einer (zunehmend) digitalen Welt?“. Fallbeispiele aus der ethnographischen Forschungspraxis behandeln konkrete Aspekte des „digitalen Menschseins“ und runden die theoretische Diskussion ab.

Medienanthropologie und die technische Mediatisierung von Kommunikation

In der Kultur- und Sozialanthropologie lässt sich die Forschung zu Medientechnologien grundsätzlich als Forschung zu menschlicher Kommunikation, die von Technologien mediatisiert wird, verstehen. Diese Mediatisierung von Kommunikation ist für die Kultur- und Sozialanthropologie besonders hinsichtlich ihrer Einbettung in soziokulturelle und historische Prozesse und Kontexte interessant: „The key questions for the anthropologist are how these technologies operate to mediate human communication, and how such mediation is embedded in broader social and historical processes“ (Peterson 2003: 5).

In der Medienanthropologie geht es um die Mediatisierung von Kommunikation in unterschiedlichen soziokulturellen Kontexten und unter spezifischen historischen, politischen und ökonomischen Bedingungen.

In der Kultur- und Sozialanthropologie werden Medien nicht auf ihre Inhalte oder Botschaften reduziert. Im Versuch ein möglichst ganzheitliches Bild von Medienphänomenen zu erlangen, werden Kontexte und Bedingungen unter denen Medien produziert, verteilt und genutzt werden ebenso analysiert wie die technischen Aspekte von Medien. Medien beinhalten immer auch Technologien, die die Mediatisierung von Kommunikation erst ermöglichen. Es macht also Sinn nicht nur von Medien sondern von Medientechnologien zu sprechen.

Über Medientechnologien entwickeln Menschen neue Beziehungen zu Zeit und Raum sowie zu Körper und Wahrnehmung. Und diese Verhältnisse verändern sich aufgrund medientechnologischer Entwicklungen permanent. Die „greifbare“ Materialität von Medientechnologien und die damit verbundenen phänomenologischen Erfahrungen sind also wesentlicher Gegenstand medienethnographischer und medienanthropologischer Forschung (vgl. Ginsburg et al. 2002: 21).

Wichtigste methodische Herangehensweise, um Medienphänomene zu erfassen, ist für die Medienanthropologie, wie für die Kultur- und Sozialanthropologie im Allgemeinen, die ethnographische Feldforschung. Diese methodische Strategie zur empirischen Datenerhebung passt sich dabei sowohl dem Feld als auch den soziokulturellen Handlungsräumen der Menschen an (vgl. z.B. Kremser 1998, Marcus 1998) und kann sich also nicht allein auf Inhalte und deren Rezeption beschränken. Sie muss auch die physischen und sensorischen Dimensionen von Medientechnologien miteinbeziehen, weil über diese soziale Beziehungen hergestellt werden können.

Technologie im soziokulturellen Kontext

Seit den 1950er Jahren untersuchen Kultur- und SozialanthropologInnen neue und „moderne“ Technologien und wie diese vor allem in „nicht-westlichen“ Gemeinschaften verwendet und angeeignet werden (vgl. z.B. Beck 2001, Godelier 1971, Pfaffenberger 1992, Sharp 1952). Doch wie unter anderem Arturo Escobar (1994) meint, ist es schwierig diese Forschungsansätze und -befunde auf hochkomplexe technische Umgebungen in „modernen“ Gesellschaften zu übertragen. Aus kultur- und sozialanthropologischer Perspektive bedeutet diese Transferschwierigkeit weder eine Hierarchisierung von soziotechnischen Systemen und damit verbunden von Gesellschaften, noch bedeutet dies eine Abwertung „nicht-moderner“ oder „traditioneller“ soziotechnischer Systeme. All diese Systeme – vom Töpfern in Indien bis zum Programmieren von Software in Kalifornien – sind hochkomplex und heterogen.

Es besteht allerdings dringender Bedarf an theoretischen Zugängen und weiteren empirischen Befunden, die zum Verständnis soziotechnischer Systeme in „modernen“ Gesellschaften beitragen. So befasst sich auch die Kultur- und Sozialanthropologie zunehmend mit soziotechnischen Systemen in zeitgenössischen Gesellschaften (vgl. z.B. Rabinow 2008, Rabinow & Marcus 2008) – vor allem auch, weil immer wieder Fragen auftauchen, die scheinbar nur von der Kultur- und Sozialanthropologie beantwortet werden können, etwa nach der soziokulturellen und soziokulturell unterschiedlichen Bedeutung von Technologien (vgl. Pfaffenberger 1988, 1992).

Die Kultur- und Sozialanthropologie versucht zu verstehen, wie Technologie – beispielsweise in Form materieller Kultur oder als soziotechnisches System – (kulturell) konstruiert und (sozial) verwendet, genutzt und angeeignet wird. Ähnliche Ziele verfolgen auch Wissenschaftsforschung, Science and Technology Studies und sozialwissenschaftliche Technikforschung (vgl. z.B. Eglash 2006). Die Entwicklung und der Aufschwung digitaler (Medien)Technologien führen zu einer weiteren Differenzierung dieses Forschungsbereichs und zur Etablierung neuer Schwerpunkte.

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Paper: Football fan communities and identity construction

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Budka, P., Jacono, D. 2013. Football fan communities and identity construction: Past and present of “Ultras Rapid” as sociocultural phenomenon. Paper at “Kick It! The Anthropology of European Football” Conference, 25-26 October 2013.

Introduction

Eduardo Archetti (1992: 232) argues that “football is neither a ritual of open rebellion nor the much mentioned opium of the masses. It is a rich, complex, open scenario that has to be taken seriously”. Archetti’s argument is in line with the most recent research in fan and football fan culture (e.g. Giulianotti & Armstrong 1997, Gray, Sandvoss & Harrington 2007). Because to study fans and fandom means ultimately to study how culture and society works.

In this paper we are going to discuss, within the framework of an anthropology of football, selected aspects of a special category of football fans: the ultras. By analysing the history and some of the sociocultural practices of the largest Austrian ultra group – “Ultras Rapid Block West 1988” – the paper aims to show how individual and collective fan identities are created in everyday life of football fan culture.

“Ultras no fans!” is a slogan that is being found among ultra groups across Europe. Despite this clear “emic” statement of differentiation between “normal” football fans and “ultras”, ultras are, at least from a research perspective, basically fans. So we begin our examinations in the phenomenon of “Ultras Rapid” by briefly discussing anthropological and ethnographic research in football and football fans. We then set forth to present selected characteristics of SK Rapid Wien’s largest ultra group that is also the oldest still active ultra movement in the German-speaking countries.

The authors themselves are fans of SK Rapid Wien and have been following the club and its fan culture for several decades (e.g. Jacono 2014). Building on ethnographic fieldwork, including participant observation, historical and archival studies, this paper intends to contribute to the anthropological and ethnographic understanding of the sociocultural phenomenon of football fan culture.

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Paper: Community resilience and social media

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Molyneaux, H., O’Donnell, S., Kakekaspan, C., Walmark, B., Budka, P., Gibson, K. 2012. Community resilience and social media: Remote and rural First Nations communities, social isolation and cultural preservation. Paper for the “2012 International Rural Network Forum”, Whyalla and Upper Spencer Gulf, Australia, 24-28 September.

Abstract
Community resilience in First Nations includes ties to people both inside and outside the community, intergenerational communication, sharing of stories, and family and community connectedness. This study, based on a survey of internet users in the Sioux Lookout region of Northwestern Ontario, explores the link between social networking sites (SNS) and community resilience. The region is home to some of the most isolated and rural First Nations (indigenous) communities in Canada. Cultural and familial links between these communities are strong, yet until the fairly recent widespread use of the internet, maintaining regular communications to strengthen cultural ties was challenging. This study examines the links between travel and communication online, how social media is used to preserve culture and maintain communication, and the implications of social networking for community resilience.

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Publications, papers & presentations about MyKnet.org

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This is a list of publications, papers and presentations that results from research on MyKnet.org, an online social environment for First Nations people of northwestern Ontario, Canada. For more information on MyKnet.org and the research project, take a look at the summary of the MyKnet.org research project and the MyKnet.org research website.

Publications

Bell, B., Budka, P. & Fiser, A. 2012. “We were on the outside looking in” – MyKnet.org: A First Nations online social environment in northern Ontario. In Clement, A., Gurstein, M., Longford, G., Moll, M. & Shade, L. R. (Eds.) Connecting Canadians: Investigations in Community Informatics. Edmonton: Athabasca University Press. Forthcoming.

Budka, P. 2009. Indigenous media technology production in northern Ontario, Canada. In Ertler, K.-D. & Lutz, H. (Eds.) Canada in Grainau / Le Canada à Grainau: A multidisciplinary survey of Canadian Studies after 30 years. Frankfurt am Main: Peter Lang.

Budka, P., Bell, B., & Fiser, A. 2009. MyKnet.org: How Northern Ontario’s First Nation communities made themselves at home on the World Wide Web. The Journal of Community Informatics, 5(2), Online: http://ci-journal.net/index.php/ciej/article/view/568/450

Papers and presentations at conferences

Budka, P. 2011. Connecting First Nations through media and communication technologies in northern Ontario, Canada. Paper at “American Indian Workshop (AIW)”, Graz, Austria: Graz University, 31 March – 3 April.

Budka, P. 2010. Popular culture and music in an indigenous online environment. Paper at “11th Biennial Conference of the European Association of Social Anthropologists (EASA)”, Maynooth, Ireland: National University of Irland Maynooth, 24-27 August.

Budka, P. 2010. Indigene Medienproduktion im Nordwestlichen Ontario, Kanada. Presentation at “Tage der Kultur- und Sozialanthropologie”, Vienna, Austria: University of Vienna, 22 April.

Budka, P. 2009. Die Bedeutung von (kultureller) Identität in einer indigenen Online-Umgebung (MyKnet.org). Paper at “Internet und Identitätskonstruktion von Jugendlichen Workshop”, Vienna, Austria: University of Vienna, 30 October.

Budka, P. 2008. Indigenous territories on the World Wide Web: How First Nation people in Northwestern Ontario make themselves at home online. Paper at “Internet Research 9.0 Conference of the Association of Internet Researchers”, Copenhagen, Denmark: IT University of Copenhagen, 16-18 October.

Budka, P. 2008. Indigenous media technology production in Northern Ontario, Canada. Paper at “10th Biennial Conference of the European Association of Social Anthropologists (EASA)”, Ljubljana, Slovenia: University of Ljubljana, 26-30 August.

Budka, P. 2008. Populärkulturen in einer First Nation Internet Umgebung: Hip Hop als Element jugendlicher Identitätskonstruktion und Repräsentation. Paper at “Wiener Tage der Kultur- und Sozialanthropologie”, Vienna, Austria: University of Vienna, 10-11 April.

Budka, P. 2007. The new mediation of traumatic experiences: the First Nations online environment MyKnet.org and suicides in Northern Ontario, Canada. Paper at “Sites/Cites of Trauma Workshop”, Gothenburg, Sweden:Gothenburg University, 5-6 October.

Budka, P., Grünberg, G., & Trupp, C. 2007. Indigene und Internet in den Amerikas. Ein komparatives medienanthropologisches Projekt. Presentation at “Wiener Tage der Kultur- und Sozialanthropologie”, Vienna, Austria: University of Vienna, 26-27 April.

Bell, B., Budka, P., & Fiser, A. 2007. “We were on the outside looking in” – MyKnet.org: a First Nations online social network in Northern Ontario. Paper at the “5th Canadian Research Alliance for Community Innovation and Networking (CRACIN) Workshop”, Montreal, Canada: Concordia University, 20-22 June.

Paper: Interactive technology enhanced learning for social science students

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Budka, P., Schallert, C., Mader, E. “Interactive technology enhanced learning for social science students”, Paper for ICL Conference 2011, Piestany, Slovakia, 21-23 September 2011.

Prezi Presentation

Abstract
This paper introduces the case of an interactive technology enhanced learning model, its contexts and infrastructure at a public university in the Bologna era. From a socio-technological perspective, it takes a look at the conditions and challenges under which this flexible learning model for the social sciences has been developed. Furthermore, selected evaluation results, including experiences and expectations of social science students, are discussed. The paper concludes that it is possible, with the appropriate didactical model, to create and facilitate interactive student-centered learning situations, even in “mass lectures”.

Report on the workshop “Indigenous Peoples Knowledge Society”

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Section report “Indigenous Peoples Knowledge Society: Transformations and Challenges” by Philipp Budka and Adam Fiser in TRANS Internet Journal for Cultural Studies, 2010/17, Online: http://inst.at/trans/17Nr/8-2/8-2_sektionsbericht.htm

Of the more than 300 million Indigenous People recognized by the United Nations, a growing minority is actively shaping indigenous visions of a knowledge-based society (e.g. UNHCHR 2001, 1997). These visions are not simply indigenous responses to global mainstream debates over post-industrial development or techno-scientific culture, etc. More importantly, they articulate the actual deployment of new media and information communications technologies (ICTs) by indigenous communities to forward their own policies and practices. They frame how indigenous communities are mobilizing over the internet and on the web to communicate their lived experiences and extend their local networks to global audiences, including and most importantly, a global indigenous audience.

For academics in the field, Indigenous Peoples are opening up spaces of inquiry beyond the digital divide by actively co-creating online communities and transforming their cultural experience through ICTs. Questions about resources, knowledge, power, and access continue to be important, but they have become more complicated by issues of networking and social life, virtual reproduction, and information policy.

Knowledge production within the knowledge society is not only closely related to new forms of communication and technologies, it is also the basic principle of research and academic work. Research with Indigenous Peoples has been changing dramatically over the last forty years, particularly because more and more members of indigenous communities have become actively involved in shaping research policy and undertaking research projects. There is also a heightened sensitivity that research with Indigenous People and communities can be a conflict-ridden endeavour, as Linda Tuhiwai Smith (2005: 2), a Māori researcher, notes when she identifies research as “… a significant site of struggle between the interests and ways of knowing of the West and the interests and ways of resisting of the Other”. The Other in her example, and in our section, represents the position that Indigenous Peoples take as marginal forces within the mainstream currents of the global knowledge society.

more at: http://inst.at/trans/17Nr/8-2/8-2_sektionsbericht.htm

Section papers: http://inst.at/trans/17Nr/8-2/8-2_inhalt17.htm

New forms of socialities on the web? – Paper at the Web as Culture Conference

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Budka, P., Mader, E. 2009. New forms of socialities on the web? A critical exploration of anthropological concepts to understand sociocultural online practices. Paper at “Web as Culture Conference”, Giessen, 16-18 July.

Abstract

Internet technologies and the World Wide Web promised a lot of things: from instantaneous global communication and fast information gathering to new forms of politics, economy, organizations, and socialities, including a renewed sense of community. By studying these online and “virtual” communities, internet researchers initially focused on their structure and development (e.g. Jones 1995, Smith & Kollock, 1999). Social network theory then changed decisively the way communities on the web have been conceptualized and analyzed. Scholars like Barry Wellman (et al., 2002) and Manuel Castells (2000), argue that in the internet age societies, communities, and individuals all have a network character. Thus the conceptualization of community as social network, by focusing on the interactions in these communities, has become widespread in internet studies.

Community and social network as concepts of sociality have been critically reviewed by anthropologists particularly in the context and process of ethnographic fieldwork. Vered Amit (2002), e.g., states that community is, because of its emotional significance and popularity in public discourses, a rather poor analytical concept. Internet ethnographers hence have been starting to look for alternative ways of understanding online socialities by moving beyond the community/network paradigm (Postill 2008).

In this paper we are critically discussing the potential of alternative concepts of sociality to analyze how people are interacting on the web. In so doing, we are firstly reviewing the quite popular concept of “communitas” developed by Victor Turner to differentiate between society as social structure and society as communitas constituted by concrete idiosyncratic individuals and their interactions. In the context of the sociocultural web, the liminal experience of people switching between these two stages is particularly interesting. Secondly, we are introducing the concept of “conviviality”, coined by Joanna Overing, to internet studies. Conviviality accentuates the affective side of sociality, such as joy, creativity, and the virtues of sharing and generosity, as opposed to the structure or functioning of society. These analytical concepts and tools, derived from anthropological and ethnographic research, are finally applied to an empirical case study of Bollywood fan communities on the web and their sociocultural practices.

References

Amit, Vered (ed.). 2002. Realizing community: concepts, social relationships and sentiments. London & New York: Routledge.
Castells, Manuel. 2000. The rise of the network society. Second Edition. Malden: Blackwell Publishers.
Jones, Steven G. (ed.). 1995. CyberSociety: Computer-Mediated Communication and Community. Thousand Oaks: Sage Publications.
Kollock, Peter, Smith, Marc A. (eds.). 1999. Communities in Cyberspace. London & New York: Routledge.
Postill, John. 2008. Localising the internet: beyond communities and networks. In: New Media and Society 10(3), 413-431.
Wellman, Barry, Boase, Jeffrey and Wenhong Chen. 2002. The networked nature of community: online and offline. In: IT&Society 1/1, 151-165.

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